Imagine it. Guinness’s the Surfer, obstructed by a QR code and a call to action. Not only would it ruin the majesty, but ...

As winning net-new customers becomes harder, SaaS businesses are under growing pressure to generate more value from the ...

‘Return on imagination’ reframes the conversation. Too often, creativity is judged as if it sits in opposition to commercial rigor. In reality, imagination is one of the few remaining tools capable of ...

Social also changes who brands are competing against. On shelf, a butter brand competes primarily with other butters and ...

Advertising platforms are removing decisions from advertisers. Bidding, targeting, budgets and optimization can now happen inside automated systems, often faster than media teams can manage. The rise ...

B2B marketing has spent years earning a level of precision that other channels used to envy. We build account-level audiences ...

“Universal standards are a must.” That was Donovan’s verdict on a problem retail media can no longer afford to dodge. If networks set their own methodologies, calculate their own returns and report ...

Apple’s market cap is just under $5tn. According to the Brand Finance Global 500 2026 report, Apple has the highest brand ...

90 years ago, Penguin was founded on the principle that really good books should be accessible to everyone. Allen Lane, our founder, described it as “bought as easily and casually as a packet of ...

Sweeney doesn’t have an athletic body; she looks more like Ann Summers meets a high school football series set. Football pads ...

The synthetic data story has developed absurdly fast. In 2022 Lisa Argyle and colleagues at Brigham Young released the ...

The McCann global creative lead and creative jury president of The Drum Awards for B2B shares on what stood out in the ...