Retail media’s original attraction was obvious enough. For large CPG brands, the ability to buy advertising through a ...

Imagine it. Guinness’s the Surfer, obstructed by a QR code and a call to action. Not only would it ruin the majesty, but ...

Award-winning director Omar Karim is trying to learn Spanish. As he is already an AI whizz, he wonders if he could teach AI to teach him... It’s the first of many experiments we are expecting from ...

As winning net-new customers becomes harder, SaaS businesses are under growing pressure to generate more value from the ...

‘Return on imagination’ reframes the conversation. Too often, creativity is judged as if it sits in opposition to commercial rigor. In reality, imagination is one of the few remaining tools capable of ...

Advertising platforms are removing decisions from advertisers. Bidding, targeting, budgets and optimization can now happen inside automated systems, often faster than media teams can manage. The rise ...

Because much of our decision-making is unconscious and emotional, agentic AI will make this somatic layer of human decision-making disproportionately more important.

Social also changes who brands are competing against. On shelf, a butter brand competes primarily with other butters and ...

Apple’s market cap is just under $5tn. According to the Brand Finance Global 500 2026 report, Apple has the highest brand ...

90 years ago, Penguin was founded on the principle that really good books should be accessible to everyone. Allen Lane, our founder, described it as “bought as easily and casually as a packet of ...

The synthetic data story has developed absurdly fast. In 2022 Lisa Argyle and colleagues at Brigham Young released the ...

B2B marketing has spent years earning a level of precision that other channels used to envy. We build account-level audiences ...