President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress wearing American Eagle jeans. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.

Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,