Sydney Sweeney has recently sparked significant online controversy with her American Eagle ad. Now, Fox News host Jesse Watters has seemingly fueled it by suggesting on-air that the actress might one day marry Barron Trump,

President Donald Trump offered praise Monday for Sydney Sweeney amid backlash over a denim ad campaign featuring the actress wearing American Eagle jeans. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.

American Eagle's ad featuring actress Sydney Sweeney has ignited a new brand-driven culture war about beauty standards, race and representation. Why it matters: Consumers are quick to slap a red or blue label on a brand or company,