Send news tips to: [email protected] Betrayal or inevitability? Meta is putting ads in WhatsApp. More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app. The move,

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising, their guards might be down on platforms where they exchange intimate messages with loved ones.