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  1. YouTube Has a Firm Grip on Daytime TV - The New York Times

    1 day ago · At 11 a.m., for instance, YouTube had an average audience of 6.3 million viewers in October, Nielsen said. Netflix’s audience is less than half of that (2.8 million).

  2. YouTube dominates daytime TV streaming, with 6.3M viewers at ...

    1 day ago · YouTube dominates daytime TV streaming, with 6.3M viewers at 11am in October on average, above Netflix's 2.8M, per Nielsen; prime-time viewership is more even — At Nancy Ann …

  3. Broadcast and Streaming Serve Up a Historic Month of TV in ...

    Dec 15, 2025 · Additionally, Thanksgiving was the broadcast category’s 10th-most-watched day since the inception of The Gauge in May 2021. Broadcast extended its momentum in November, with …

  4. Netflix vs. YouTube: The New Frontline in the Streaming Wars

    Jul 13, 2025 · Netflix and YouTube are locked in a fierce battle for TV screen dominance, signaling a new phase in the streaming wars. Discover their differing strategies and rising competition.

  5. Nielsen’s media distributor gauge records YouTube, Netflix ...

    Aug 27, 2025 · The rise of YouTube, coupled with the continued growth of Netflix, Roku, and Amazon, signals a permanent shift in how we consume entertainment. Understanding these trends is crucial …

  6. The streaming wars come down to 2: YouTube vs. Netflix

    Jul 13, 2025 · Now, those companies are trying to increase the amount of time viewers spend on their service. On that score, YouTube and Netflix stand above the competitio­n. The two accounted for …

  7. YouTube vs Netflix: The Battle for Dominance in US TV ...

    Jul 13, 2025 · According to a report by John Koblin in the New York Times, YouTube and Netflix are locked in a fierce competition for dominance in the U.S. TV streaming market.