Official site for planning a trip to San Francisco and Northern California. Find the latest on attractions, hotel rooms, restaurants, arts and culture, our neighborhoods, and more.

There's no shortage of great things to experience in San Francisco: breathtaking scenery, outstanding restaurants, inspiring culture, and iconic sights you can't find anywhere else.

Explore the most popular attractions in San Francisco based on data collected from visitors.

Now's the perfect time to plan your trip to San Francisco, whether it's your first time or your next time. Use our updated all-digital San Francisco Traveler Visitor's Guide to find out what's new …

Discover 28 unforgettable things to do in San Francisco, from the Golden Gate Bridge and Alcatraz to foodie neighborhoods, hidden gems and iconic attractions.

Few cities offer the variety of world-class experiences that are possible in San Francisco. Get inspired and start getting excited about your next visit to the City by the Bay.

When you arrive in San Francisco, you step into a city that dares you to think bigger, create fearlessly, and believe in the impossible. Whether you’re drawn to iconic landmarks, diverse …

From Lombard Street to Grant Avenue, San Francisco is full of iconic thoroughfares. Here are some you must explore on your next visit.

Discover iconic attractions and unforgettable things to do in San Francisco, from riding a cable car up its famous hills to exploring world-class museums, scenic waterfronts, and vibrant …

Family attractions, iconic sights, historic landmarks—there's so much to see and do in San Francisco. Start building your bucket list here.