Learn Samoa- Faaumu: whats commonly heard during celebrations especially when cheering someone during graduations or football games... the “cheehoo” or “choohoo” is called faaumu. The exclamation is also used during traditional gift exchange, ava ceremony, a conclusion to an announcement or speech or it could also be used to pick a fight in the village. If a daring person became angry during a village meeting or event, they would faaumu at night along the road until someone was daring enough to