Pitch commercial : comment présenter son offre de manière percutante - Perspectives Communication
Pitch commercial : comment présenter son offre de manière pe…
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perspectives-communication.com
• In 2010, Lexus released a commercial called “Pitch” featuring the FA’s exhaust note shattering a champagne flute. 🥂✨ The stunt was real, not CGI, using resonance to break the glass. A physicist was brought in to match the flute’s natural frequency with the LA’s exhaust pitch. Racing driver Scott Pruett revved the LFA on a dyno between 7,000-9,000 rpm to create the exact tone. In slow motion, the champagne flute vibrates, fractures and explodes. The crew wore earplugs for safety during the tes
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• In 2010, Lexus released a commercial called “Pitch” featurin…
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