Bankwest taps into anti-bank sentiment with 'Bank Less' campaign
mumbrella.com.au
Bankwest taps into anti-bank sentiment with 'Bank Less' campaign
In a stark departure from traditional bank advertising – which tends to focus on friendly staff, community initiatives and how banks help people achieve their financial and personal goals – Bankwest has launched a campaign which acknowledges people’s ongoing frustrations with the institutions and why they’d rather ‘bank less ...
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